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Let’s talk basics. You need a place to start. First of all, after a thorough review of the new SEO trends, Gianluca Fiorelli has concluded on The Moz Blog: “Sincerely, I don’t think that our daily lives as SEOs and inbound marketers will radically change in 2014 from what they are now.” So, avoid panicking with the thought that everything you previously knew is out of date. In all sincerity, the biggest change we see is the switch from keyword stuffing at all costs to writing high quality copy.
Your 2014 content needs to satisfy your audience’s thirst for quality material. How then do you start building an SEO strategy that delivers? Let’s cover the first three fundamentals:
1. Audience: Get to know your audience. In fact, challenge yourself to know your audience intimately. Before you even begin to brainstorm content ideas, you need to know your target audience inside and out. What are their needs? What do they want? What motivates and drives them? What issues are they seeking resolution to? What style of content will they want to read? Successful SEO content will use the audience as a focal point. How do you get to know your audience intimately? Stop thinking of them as just the audience; they’re people—like you and me! Use social media channels. Talk to them! Engage them. Track the content they respond to the most and encourage their feedback.
2. Keywords: Forget about keyword stuffing. Keyword insertion used to be a science. We had to insert keywords and phrases in a precise manner in order for search engine algorithms to properly crawl, capture and display our content. Today, keyword insertion is an art. Algorithms are smarter. They can mix and match word order while recognizing synonyms. As a result, well written content is the meat of our meal. Keywords are just the surrounding veggies; still important for a well-balanced meal, but not central.
3. Word counts: Focus on content, not word count. Previously, we kept our optimized copy short because we believed short, sweet and simple sold better than long, educational and informative. Well, we were wrong. People don’t want a short, simple sales pitch. They want to be educated buyers, capable and encouraged to make their own informed decisions. As a result, folks want to read meaty content. Don’t shy away from long-form content.
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The best practices associated with these trends:
Although much has changed over the past year when it comes to SEO, the principles of keyword research have remained relatively stable. So, which keyword tools and resources are still current and relevant in 2014?
Following are some of the best keyword research tools available in 2014. Keep in mind that while not all of them are free, all offer a limited-time free trial so you can at least test them out before buying.
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