Legend of John Jameson and Process Manual is a Retro style Book Design by Dan Ogren.
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Legend of John Jameson
In an exercise to set type we were asked to create a 30 page book using any subject of choice. This book was inspired by a popular Jameson commercial from 2010.
The concept behind this book was everyday inspiration, as a designer I find myself inspired by everyday things. This book was designed around my ten step process as a designer. Each chapter has a brief description and 8 pages of grid paper for sketching and ideation.