Mission Design specializes in integrated brand building. The agency is recognized as one of the foremost agencies in their field and have developed brands for some of Scandinavia’s leading companies.
The personal fitness market has seen strong growth in the last decade with fitness centres expanding across Scandinavia. Established chains are adding more services, which is reflected in increasing prices. Our client identified an alternative opportunity and approached Mission to help them bring it to life.
The new brand has been fundamental to the momentum of this venture, securing investment, attracting a fast growing membership and expanding the centres into key locations.
In true Mission style we went for a simple solution using one single font (cut in-house), to brand all material. The font was used for messaging throughout the environment to reflect the hospitality of the brand.