"Advertising agencies often give rather tough instructions, coming out from the creative director, but they never tell what concrete things I should photograph. Their task is to voice the concept, and mine - to translate it into the language of photography."
Absolutely amazing and very creative advertising works by Jeffrey Vanhoutte, talented photographer, based in Belgium. He worked in the genre of food photography for a long time. In 1999 he started using digital cameras and collaborating with advertising agencies BBDO, Ogilvy, TWBA, Saachi.
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