Mad Men Beer Packaging Design and Sperry Authentic Original Packaging Design by Samantha Mancl is an usa based young designer that is centered around Graphic Design. He love to work on fresh and visually stimulating designs, from intricate to simplistic.
Mad Men Beer Packaging Design
This black on black packaging design reflects the upscale consumer wanting to sit back and have a classy beverage at a business meeting or for drinks after work. The brand was strongly influenced by Don Draper and the cast of Mad Men on AMC and their culture of drinks during and around their work lives. This packaging design contains  16 ounce beer bottles and uses a QR code at the bottom of the package to link directly to AMC's Cocktail Culture phone application. This product is made to stand out on the shelf to the business class and reflects everything a manly beer should be, with the black on black adding class and appeal.
Sperry Authentic Original Packaging Design
This shoebox package design for Sperry Top-Sider's Authentic Original shoe line reflects the Sperry brand while incorporating user experience. The target consumer is an avid sailor with a "Passion for the Sea", as well as a passion for the Sperry brand. This package is meant to be sold with purchases at Sperry stores exclusively (not a DSW or other shoe retailers).