‘First Spring’ is Prada’s latest collaboration with pioneering Chinese artist Yang Fudong. Featuring young men gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible. The classic looking short black and white film will premier on Prada.com on January 18th, will run online for the entire season and is inspired by the Chinese saying that “the whole year’s work depends on a good start in Spring.” By the look of these stills, 2010 should be a great year for 2010.
beautiful movie titled First Spring. Go watch it on Prada.com.
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