
To design packaging for the new line, “the first thing we did was look at competition in the baby-food aisle,” says Turnstyle designer Steve Watson. “Everything was based on the Gerber model, with lots of heartwarming illustrations of vegetables and cherubic babies.” Turnstyle decided to create packaging that appealed to modern sensibilities, using urban style and anime characterization. The result is a colorful illustration format that capitalizes on limitations such as inexpensive paper stock and ink. A character, Jet, was created to add point-of-purchase appeal via his high energy and curious sensibility. Watson explains, “It does a great job of grabbing people in a visually busy aisle and getting them to stop.”
A Showcase Of Turnstyle Studio Outstanding Design Style
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