Branding project "All Day I Dream About Sneakers" was created by Dimitri Kalagas and Chris Cork. All Day I Dream About sneakers shoes is a new collaborative project from adidas Originals and Lifelounge, inspired by the brand’s avid creeds of ‘Impossible Is Nothing’ and ‘Celebrate Originality’. 

The world’s most original range of sneakers were converted to unordinary sculpted models. Achieved models were used in extended compaign which included in-store posters, visual merchandising displays and a limited edition book.